Susan G. Komen for the Cure is the largest and most visible breast cancer nonprofit. Therefore, tracking its public relations campaigns, breast cancer programs, revenues and expenditures are important for understanding one aspect of the breast cancer industry. While I’ve done my share of number crunching for statistical research, I rely on ....
Thanks, Chemobabe, for your tip on this important story.
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And they are still called 'for the cure' when the majority of their money goes to education a/k/a pinkification. I think we have plenty of awareness, we need research, we need a cure, we need a cause.
ReplyDeleteInteresting but I am not sure that Komen should spend all its money on research. I am suspect that middle class and upper class women think that there is enough awareness and education. But what about what Komen does for low-income women who are uninsured and don’t have resources for basic medical care, much less cancer care.
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