Metastatic Breast Cancer Awareness Day 2011

Today, October 13, is Metastatic Breast Cancer Awareness Day. I received this email from Living Beyond Breast Cancer this morning. You can help raise money specifically for metastatic breast cancer.

For Metastatic Breast Cancer Awareness Day 2011, Genentech has partnered with Living Beyond Breast Cancer, MetaVivor and Metastatic Breast Cancer Network to help support people living with MBC — this time with a focus on how friends and family can help.

  Today, they are launching a new video that provides a look at how the disease is different from early breast cancer. The video reflects the sentiments of an online survey of 760 people with MBC and provides us with simple ideas on how friends and family can help these women with their journey. For every video view, Genentech will donate $1 to MBC initiatives and programs (up to $20,000).

Please help us “spread the word” in these three easy steps:

1.   Facebook:       

a.   Replace your profile picture today with the Metastatic Breast Cancer Awareness Day image on your right.      b.   Post a “status update” about “Faces of MBC” that links directly to the video:
            Example: Today is Metastatic Breast Cancer Awareness Day. For each view of Faces of MBC video, $1 will be donated to MBC initiatives (up to $20K). Watch today – www.facesofmbc.org.

2.   Twitter:    

       a.   Follow @facesofmbc and re-tweet messages about #FacesofMBC      

Example: New video gives a voice to people with metastatic #breastcancer. Check out www.facesofmbc.org to spread awareness and raise $1.   

E-mail: Send a link to the video – www.facesofmbc.org to your friends and family via e-mail