October has arrived again and you know what that means -- the pinkness of Breast Cancer Awareness Month. Don't get me wrong, I think it's terrific that we have news coverage of breast cancer and that more people's attention will be directed to this issue. But so much of the pinkness is geared to early detection and not to treatment or research for metastatic disease.
The whole pink marketing thing bugs me tremendously. Why do people need to lick and mail in yogurt lids, buy merchandise, wear pink ribbons. If you want to support research into treatments for metastatic disease or for a cure, the best thing to do is GIVE MONEY. Your donation, in any amount, will go directly to the charity and their projects. No need to buy that pink Kitchenaid mixer, English muffins or Barbie doll unless it's something you want anyway.
Here's food for thought -- "if shopping could cure breast cancer it would be cured by now."
Breast Cancer Action urges you to ask some critical questions before opening your wallet for pink-ribbon campaigns:
How much money from your purchase actually goes to the cause?
What is the maximum amount that will be donated?
How much money was spent marketing the product?
How are the funds being raised?
To what breast cancer organization does the money go, and what types of programs does it support?
What is the company doing to assure that its products are not contributing to the breast cancer epidemic?
In other words, Think Before You Pink. If shopping could cure breast cancer it would be cured by now. The breast cancer movement needs action from people like you to create real change, the kind that will create a better future for women with, and at risk for, breast cancer.