According to the founders' friend:
A long time ago a nice Jewish couple from New York decided that the best way to perk up the winter doldrums was to invent a new holiday and eat ice cream for breakfast to celebrate it. Their children passed this tradition along to their friends and families and voila! Ice Cream for Breakfast Day!
There is no right or wrong so long as you follow the 3 plus 1 simple Ice Cream for Breakfast Day Rules --My friends A & M came across this lovely festival while abroad last year. Their Israeli hosts said the only thing they had to do was agree to host an Ice Cream for Breakfast Day party next year. So this morning we enjoyed four kinds of ice cream with toppings, fresh hot coffee and lost of good conversation.
(1) Eat ice cream
(2) for breakfast
(3) on the first Saturday in February AND
(4) spread the word
I heartily recommend you add this holiday to your calendar!